Case Studies
Property Finder - Scout
Conversational AI Experience
Smart Bricks
AI workflow & design systems
9999 Gold
Product design & brand identity
Aethon Core Labs
Brand strategy & Visual identity
My Cinema
Brand strategy & Spatial identity
Zarpin
Product design & Brand experience
Gaawk
Creative marketplace & design systems
Baroque Aviation
Luxury product experience
Visual Identity
Videos & Motions
Events & Experiences
A little about me
One idea.
Every touchpoint.
I’m a designer and art director based in Dubai, with more than 15 years of experience across brands, digital products and live experiences.
I work with teams when an idea needs direction: finding the story, simplifying the product and building a visual system that holds it all together.
My work spans cloud platforms, creative marketplaces, luxury services and AI real estate products. Across them, the job is the same: help people understand what matters and feel confident taking the next step.
Product & AI experiences
Clear journeys, useful interfaces and design systems that make complex technology easier to use.
Brand & visual identity
Positioning, naming and visual systems that give a business a distinct, consistent presence.
Art direction
A shared visual direction across websites, campaigns, launches and physical experiences.
Motion & storytelling
Launch films, product stories and digital moments that make an idea easier to see and remember.
Teams I’ve helped shape.
